GLOBAL IMPACT. Fenty With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. Rihanna focuses on all women and now all women want her products. Mintel research on the UK colour cosmetics market shows that 35% of women use make-up to subtly enhance their natural features, with the trend for natural make-up looks continuing to gain momentum. The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Brand name: Associated with Rihanna 2. Rihanna created Fenty Beauty on the 8th of September 2017 when she was 29. A competitive analysis of the beauty industry Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business If you want to … Subscribe here. Fenty Beauty - Marketing Presentation According to analysis from Launch Metrics, influencers represent the largest share of voice for Huda Beauty, above owned media. L’Oréal Paris has launched into the Kenyan market as part of its moves to expand its footprint in the market. Fenty Beauty